Every concepting process is a journey
CONCEPT BUILDING
Building seasonal concepts is like an adventure. The process leads you to research, rethink, soul search and connect.
In order to show the vision as a whole, I direct design team members from New York, LA and Hong Kong from materials, design concept and graphic standpoints.

Expertise in knitwear design
Over 20 years of knitwear design experience helps me to create the specific knitwear concepts in depth.